Privacy Policy

Effective Date: July 9, 2026

Last Updated: August 11, 2026

Terms Regarding Messaging (SMS Terms of Service)

Animal Eye Care is committed to safeguarding your privacy. This Privacy Policy describes how your information is collected, used, and protected when you interact with our website and SMS messaging services.

By opting into SMS messaging through a web form, verbally with our team, or any other medium, you agree to receive SMS messages from Animal Eye Care. These messages may include, but are not limited to, appointment reminders, order alerts, account notifications, customer service messages, and medical communications regarding your pet.

Message frequency may vary.
Message and data rates may apply.

You may opt out of SMS messaging at any time by replying STOP to any message.

For assistance, reply HELP or contact us using the information below.

Links to this Privacy Policy and our Terms of Service are available wherever SMS opt-in occurs.

Information We Collect

We collect and process your mobile phone number, name, and any other information you voluntarily provide for the purpose of communicating with you, scheduling appointments, responding to inquiries, providing veterinary services, processing payments, and delivering SMS messages as described in this policy.

Depending on how you interact with our website, we may also collect information submitted through appointment requests, contact forms, referral forms, prescription refill requests, payment forms, live chat, and other online services.

Categories of Personal Information We Collect

Depending on how you interact with our website or services, we may collect the following categories of personal information:

Identifiers, such as your name, mailing address, email address, telephone number, mobile phone number, IP address, or other online identifiers.
Internet or electronic network activity information, such as browser type, operating system, device information, pages viewed, referring websites, interactions with our website, and cookie information.
Appointment and veterinary service information, including information you provide when requesting appointments, submitting medical history forms, or communicating with our staff.
Payment information, when you make payments through our website using our secure payment processor.
Communications, including information you submit through contact forms, referral forms, live chat, SMS messages, emails, or other communications.
Electronic signatures and uploaded documents, when voluntarily provided through secure online forms.
Any other information you voluntarily choose to provide to us.

We collect this information only as necessary to provide veterinary services, operate our website, communicate with you, improve our services, comply with legal obligations, and fulfill the purposes described in this Privacy Policy.

Consent and Opt-In

You will only receive SMS messages from us if you have provided explicit consent by selecting “Yes” on a web form or by communicating your intent to receive messages verbally with our team.

Message frequency varies depending on your preferences and the nature of the communications.

Standard message and data rates may apply. You will not be asked for additional approval to receive SMS messages on later forms related to your pet unless required by law.

Opt-Out Instructions

You may opt out of receiving SMS messages at any time by replying STOP.

Once you opt out, you will no longer receive SMS communications unless you explicitly opt back in.

Use of Information

We use your information only for purposes related to providing veterinary care and communicating with you, including:

Appointment scheduling and reminders
Customer service communications
Medical communications regarding your pet
Prescription refill requests
Payment processing
Website functionality
Improving our services
Responding to inquiries you submit

We do not use your information for purposes beyond those disclosed in this Privacy Policy.

No Third-Party Sharing

No mobile information (including phone numbers, SMS opt-in data, or consent records) will be shared with third parties or affiliates for marketing or promotional purposes.

Information may be shared with subcontractors or service providers that support our operations, including SMS delivery providers, appointment scheduling platforms, payment processors, website hosting providers, and customer service systems. These providers are contractually prohibited from using your information for any purpose other than providing services on our behalf.

All other use cases explicitly exclude SMS opt-in data and consent.

Service Providers

To operate our business and provide veterinary services, we may share personal information with trusted service providers acting on our behalf. These service providers may include:

Appointment scheduling providers
Payment processors
Website hosting providers
Analytics providers
Advertising and marketing platforms
Form processing providers
Customer communication providers
Workflow automation providers
Website security and technical support providers

These service providers receive only the information reasonably necessary to perform the services they provide and are contractually prohibited from using your information for purposes other than providing services on our behalf.

We do not sell your personal information to third parties.

Website Cookies, Analytics, and Third-Party Services

Our website uses cookies and similar technologies to provide essential website functionality, process appointments and forms, improve user experience, analyze website traffic, and measure the effectiveness of our marketing efforts.

Where required by applicable law, non-essential cookies and similar technologies are only activated after you provide your consent through our cookie consent banner.

The third-party services currently used on our website include:

Google Analytics 4 (GA4)

We use Google Analytics 4 to understand how visitors use our website. Google Analytics may collect information including:

IP address
Browser type
Device information
Pages visited
Time spent on the website
Referral source
Interactions with website content

This information helps us improve our website and services.

Analytics cookies are only activated after consent where required by law.

Google Ads Conversion Tracking

We use Google Ads Conversion Tracking to measure the effectiveness of our advertising campaigns and understand when visitors complete actions such as requesting appointments or submitting forms after interacting with our advertisements.

Advertising and conversion tracking technologies are only activated after consent where required by law.

Google Search Console

Google Search Console helps us monitor our website’s visibility in Google Search, identify technical issues, and improve website performance.

Google Search Console does not use advertising cookies or collect visitor information for marketing purposes.

Acuity Scheduling

Our website uses Acuity Scheduling to allow clients to request and manage appointments online.

Information voluntarily submitted through Acuity Scheduling is processed solely for appointment scheduling, appointment management, and client communications.

Gravity Forms

We use Gravity Forms to securely collect information submitted through contact forms, appointment requests, referral forms, prescription refill requests, payment forms, and other online forms.

Depending on the form completed, this information may include contact information, pet information, uploaded documents, electronic signatures, and other information you voluntarily provide.

Square Payment Processing

Certain payment forms utilize Square to securely process online payments.

Payment information is transmitted directly to Square and is governed by Square’s Privacy Policy.

Animal Eye Care does not store complete payment card information on this website.

Zapier

Certain Gravity Forms submissions are securely transferred through Zapier to automate internal workflows and communications.

Zapier processes only the information necessary to complete these automated workflows.

Typeform

Some referral requests, client communications, and specialized forms are provided through Typeform.

Information submitted through these forms is processed solely to fulfill your request and improve our services.

Tawk.to Live Chat

Our website includes the Tawk.to live chat platform to provide customer support.

If you choose to use the live chat feature, Tawk.to may collect information you voluntarily provide, along with technical information necessary to operate the chat service.

JazzHR (Employment Opportunities)

We use JazzHR to display employment opportunities and process job applications submitted through our Careers page. When you view available positions or submit an application, JazzHR may collect information such as your IP address, browser type, device information, referral source, session information, and any personal information you voluntarily provide as part of your employment application, including contact information, resumes, employment history, and supporting documents.

JazzHR may use cookies or similar technologies necessary to provide and secure its services. Information submitted through JazzHR is processed solely for recruitment and hiring purposes.

RingCentral Communications

We use RingCentral to facilitate telephone calls, SMS messaging, voicemail, and other communications with our clients. When you communicate with us through RingCentral, information such as your name, telephone number, communication history, message content, call recordings (where applicable), call metadata, and other information necessary to provide customer service and veterinary care may be processed.

RingCentral may also process technical information such as IP address, browser information, device information, and usage information necessary to securely provide its communication services.

Indeed (Employment Applications)

We may receive employment applications and candidate information through Indeed. If you apply for employment using Indeed or interact with our job postings on Indeed, personal information you choose to provide—including your contact information, resume, employment history, qualifications, and other application materials—may be shared with us by Indeed.

Your interactions with Indeed are also subject to Indeed’s own Privacy Policy.

Cookie Consent

When you first visit our website, you will be presented with a cookie consent banner that allows you to manage your preferences for analytics and advertising cookies where required by applicable law.

Non-essential analytics and advertising technologies are not activated until you provide your consent.

You may change or withdraw your consent at any time by accessing the cookie preferences available on our website.

Essential cookies necessary for website functionality remain active because they are required for the operation of the website.

We use Cookiebot to manage cookie consent preferences. You may review or modify your cookie preferences at any time by accessing the cookie settings available on our website.

Data Security and Retention

We maintain industry-standard administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or misuse.

Personal information is retained only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, or enforce our agreements.

Unless otherwise required by law, SMS-related data may be retained for up to two (2) years and securely deleted when no longer needed.

California Privacy Rights

If you are a California resident, you may have certain rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), including the right to:

Know the categories and specific pieces of personal information we collect about you.
Request access to the personal information we maintain about you.
Request correction of inaccurate personal information.
Request deletion of personal information, subject to certain legal exceptions.
Receive information regarding how your personal information has been collected, used, and disclosed.
Not receive discriminatory treatment for exercising your privacy rights.

To exercise any of these rights, please contact us using the information provided below. We may request information necessary to verify your identity before fulfilling your request.

Animal Eye Care does not sell your personal information. We also do not knowingly share personal information for cross-context behavioral advertising as those terms are defined under applicable California law.

Customer Support

For questions regarding this Privacy Policy, SMS messaging, or how your personal information is used, please contact us at:

Email: info@animaleyecare.com

Contact Information

Animal Eye Care

Pleasanton Location
4877 Hopyard Rd, Suite B-1
Pleasanton, CA 94588

Fremont Location
1612 Washington Blvd.
Fremont, CA 94539

Phone: (925) 827-2257

You may contact us at any time to:

Request access to your personal information
Request correction of inaccurate information
Request deletion of information where permitted by law
Opt out of SMS communications
Ask questions regarding this Privacy Policy or our privacy practices